Joyal research · Launch results
First-month results from five independent businesses using Joyal
Summary
Five independent businesses launched their own Joyal loyalty app between 31 August and 16 October 2026: three cafés, a coffee pod and a beauty salon. In its first month, each business's members spent more than €390 with it, ten times the monthly cost of Joyal. Four of the five passed 50 members within the month. Together, members spent €7,314 in the businesses' first months, two of which had been live for only 10 and 11 days when the figures were taken.
1 Key figures
2 Method
All figures come from Joyal's own records for each business, counted with the same rules as the spend and member figures on the business's dashboard.
- Sample. The five businesses that had been live long enough to measure and launched with posters at the counter and staff inviting customers to join.
- First month. The first 30 days from the business's first customer scan.
- Members. Customers who joined the business's app. "Came in" means a member was scanned at the till at least once.
- Member spend. The amount staff enter when they scan a member, less any corrections. Scans by the owner are excluded.
- Visit. One customer on one day, however many times they were scanned that day.
3 Results
Table 1. First-month results by business
| Business | Type | Launched | Days | Joined | Came in | Member spend |
|---|---|---|---|---|---|---|
| Amelia Studio | Beauty salon | 15 Sep 2026 | 30 | 64 | 34 | €2,465 |
| Kinfolk | Café | 9 Sep 2026 | 30 | 158 | 91 | €1,866 |
| The Nouk | Café | 16 Oct 2026 | 10 | 175 | 69 | €1,234 |
| 222 Coffee | Café | 15 Oct 2026 | 11 | 73 | 51 | €889 |
| Murf's Coffee Pod | Coffee pod | 31 Aug 2026 | 30 | 46 | 35 | €860 |
4 Case studies
4.1 Kinfolk, Wexford
An independent café on North Main Street. Before Joyal it used Squid, a shared loyalty app whose dashboard the owners found too confusing to use. Customers were moved across by giving each one the points that matched their Squid stamps.
Table 2. Kinfolk
| Previous system | Squid, a shared loyalty app |
| Launched | Wednesday 9 September 2026 |
| First month | 158 members joined, 91 came in, €1,866 member spend |
| Time to 84 customers | 26 days on Joyal, against 45 days on Squid |
| Retention | 66 of 91 first-month customers visited again in the last 30 days |
| Spend per visit | €12.99 on a first visit, €16.04 from the third visit onwards |
| Since launch | 242 members and 283 visits in 7 weeks |
Having our own app is great! Customers are delighted to download it and support us. It looks brilliant, feels professional, and gives us proper control.
Kristyna and Alfie, owners, Kinfolk
4.2 Amelia Studio
A beauty salon that previously used paper stamp cards, which clients sometimes forgot. Clients book appointments through the app, which links to the salon's booking system, Salonized.
Table 3. Amelia Studio
| Previous system | Paper stamp cards |
| Launched | Tuesday 15 September 2026 |
| First month | 64 members joined, 34 came in, €2,465 member spend |
| Average first visit | €66 |
| Since launch | 77 members and €3,675 member spend in 6 weeks |
Having our own branded app right on our clients' phones is brilliant for visibility and staying top of mind.
Amelia, owner, Amelia Studio
4.3 Murf's Coffee Pod
A small coffee pod run by Donal, which previously used paper stamp cards. It is the smallest business in the sample and has the most frequent return visits.
Table 4. Murf's Coffee Pod
| Previous system | Paper stamp cards |
| Launched | Monday 31 August 2026 |
| First month | 46 members joined, 35 came in, €860 member spend |
| Time between visits | About 3 days for a typical regular |
| Frequent customers | 15 customers with 5 or more visits |
| Cost of rewards | 28 rewards in 8 weeks, €76 in total |
| Since launch | 199 visits, 162 of them return visits |
The best part is seeing regulars coming back with the app open before they even reach the counter.
Donal, owner, Murf's Coffee Pod
4.4 The Nouk
A café that passed 50 members within three days of launch, the fastest start in the sample.
Table 5. The Nouk
| Launched | Friday 16 October 2026 |
| First 10 days | 175 members joined, 69 came in, €1,234 member spend |
| Return visits | 30 members came back on another day |
| Typical spend | €8 a visit |
| Installed | 122 members installed the app, 94 turned on notifications, 84 saved a birthday |
4.5 222 Coffee
A café where, within 11 days of launch, most visits came from customers who had already been back.
Table 6. 222 Coffee
| Launched | Thursday 15 October 2026 |
| First 11 days | 73 members joined, 51 came in, €889 member spend |
| Return visits | 30 of 51 customers came back on another day |
| Visits from regulars | 93 of 114 visits |
| Time between visits | About 2 days for a typical regular |
| Installed | 65 of 73 members installed the app |
5 Notes on these figures
- Short period. The longest-running business in the sample had used Joyal for 8 weeks. This report will be updated as more months of data build up.
- What member spend shows. Every euro here was spent by a customer the business can now recognise, reward and message directly, which a paper card or a shared app never offered.