Last updated: October 2026

1. ABOUT JOYAL

Joyal is a digital loyalty platform that enables businesses ("Business Owners") to create and manage loyalty programmes for their customers ("Loyalty Members"). Joyal operates as an intermediary technology platform - it is not a party to the loyalty arrangement between a Business Owner and their customers.

These Terms apply to all users of the platform, including Business Owners, Loyalty Members, Staff Members, and Affiliates.

2. DEFINITIONS

• "Joyal", "we", "us", "our" refers to Joyal and its operators.
• "Platform" means the Joyal website, web application, APIs, and associated services at joyal.co.
• "Business Owner" means any individual or entity that registers a business account on the Platform.
• "Loyalty Member" or "Customer" means a person who joins a business's loyalty programme through the Platform.
• "Staff Member" means an employee or representative authorised by a Business Owner to operate their loyalty programme.
• "Points" means the loyalty points awarded to Customers by a Business Owner through the Platform.
• "Rewards" means the benefits, discounts, or items offered by a Business Owner in exchange for Points.

3. ELIGIBILITY

To use the Platform, you must be at least 16 years of age. By using the Platform, you confirm that you meet this requirement. Business Owners must be legally authorised to operate a business in their jurisdiction.

4. ACCOUNTS

4.1 Registration. To access most features of the Platform, you must create an account. You agree to provide accurate, complete, and current information when registering.

4.2 Account Security. You are responsible for keeping your login credentials confidential. You must notify us immediately at info@joyal.co if you suspect any unauthorised use of your account.

4.3 Account Responsibility. You are responsible for all activity that occurs under your account.

4.4 One Account Per Person. Each individual may hold one personal account. Business Owners may register one business per account unless otherwise agreed.

5. TERMS FOR BUSINESS OWNERS

This section applies specifically to Business Owners using Joyal to manage a loyalty programme.

5.1 Subscription and Fees

Access to Business Owner features requires an active paid subscription. Subscription fees are billed in advance on a monthly or annual basis via Stripe. By subscribing, you authorise us to charge the payment method on file for the applicable subscription fee.

Fees are non-refundable except where required by applicable law. We reserve the right to change subscription pricing with reasonable notice.

5.2 Your Loyalty Programme

As a Business Owner, you are solely responsible for:

• The design, rules, and terms of your loyalty programme
• The accuracy of Points awarded and Rewards offered
• Honouring Rewards to your Customers
• Ensuring your use of the Platform complies with applicable consumer and data protection law
• Any communications you send to your Customers through the Platform

Joyal does not guarantee the fulfilment of any Reward; this is entirely the Business Owner's obligation.

5.3 Customer Data

By using the Platform, you acknowledge that Customer personal data collected through your loyalty programme, and personal data you send to Joyal from a service you connect (such as your online booking system, see 5.8), is processed on your behalf. You are the data controller for that data and must ensure your use of the Platform complies with GDPR and any applicable data protection laws. Joyal acts as data processor for that data.

You must not:

• Use Customer data collected via Joyal for any purpose other than operating your loyalty programme
• Transfer or sell Customer data to third parties, other than through an integration you choose to connect, such as Square (see 5.7) or your online booking system (see 5.8)
• Send unsolicited communications to Customers who have not opted in

5.4 Acceptable Use

You must not use the Platform to:

• Engage in fraudulent, misleading, or deceptive practices
• Manipulate or artificially inflate loyalty points or reward balances
• Violate any applicable law or regulation
• Impersonate another business or person
• Introduce malware, spam, or harmful content

5.5 Staff Accounts

You may invite Staff Members to operate the Platform on your behalf. You are responsible for all actions taken by your Staff Members and for revoking their access promptly if their role changes.

The Platform may capture the approximate location of a staff device at the moment points or rewards are processed, in order to attribute transactions to your registered business locations and to detect misuse. As the employer and data controller for your Staff Members, you are responsible for informing them that this occurs before they use the Platform, and for ensuring your use of this feature complies with applicable employment and data protection law.

5.6 Suspension and Termination

We reserve the right to suspend or terminate your Business Owner account if:

• You breach these Terms
• You fail to pay applicable subscription fees
• Your use of the Platform causes harm to Customers or to Joyal
• We are required to do so by law

Upon termination, your access to the Platform will cease. Customer data will be handled in accordance with our Privacy Policy.

5.7 Connecting Square

If you connect a Square account to Joyal, you instruct Joyal to:

• Copy the name, email address and member number of each of your Customers and Staff Members, together with their Joyal code, into your Square customer list, or, where you already hold that person as a customer in Square under the same email address, add their member number and Joyal code to that existing record
• Keep those records up to date as people join your programme, change their details or leave it
• Receive details of payments made at your business through Square, in order to award Points for sales a Customer was added to, and to disregard the rest

You are responsible for your use of those records inside Square, including under data protection and electronic marketing law. In particular, you must not mark Customers as subscribed to marketing in Square, or send them marketing through Square, unless they have agreed to receive it.

Please leave the Reference ID and the member number Joyal adds to each record as they are: they are how a Customer's Joyal code finds them at your till.

Points for Square sales are worked out from the amount paid, not including tips, at your programme's earning rate. A refund made in Square does not remove Points automatically; you can adjust a Customer's Points by hand. Joyal cannot award Points for a sale no Customer was added to.

If you disconnect Square in Joyal, Joyal removes the copies it made and takes its details off your own customer records. If you remove Joyal's access from inside Square instead, Joyal can no longer reach those records, and they remain your responsibility.

5.8 Connecting an Online Booking System

If you connect an online booking system, such as Acuity Scheduling, to Joyal, you instruct Joyal to:

• Receive a copy of the notification email your booking system sends for each booking, change and cancellation, including those made by people who are not Customers
• Use those emails to recognise bookings made through your Joyal app, and award Points for them once the appointment has taken place, from the amount paid at your programme's earning rate
• Fill in a Customer's name, email address and a booking code on your booking page when they tap Book in your Joyal app.
  

Because your booking system sends Joyal the details of everyone who books with you, you are responsible for telling the people who book with you, for example in your own privacy notice, that their booking details are shared with Joyal to run your loyalty programme. Our setup guide includes a suggested paragraph.

Points are awarded automatically only for bookings made through your Joyal app that show the amount paid. Bookings paid with a pass, package or membership, and bookings you or your staff make in your booking system, do not earn Points automatically; you can add Points by hand.

Joyal relies on the format of your booking system's emails. If your booking system changes them, Points may be delayed until Joyal adapts; you can add Points by hand in the meantime. Joyal is not responsible for your booking system's availability or practices.

6. TERMS FOR LOYALTY MEMBERS (CUSTOMERS)

This section applies to individuals who join a business's loyalty programme through Joyal.

6.1 Joining a Programme

By joining a loyalty programme, you agree to that specific business's programme rules in addition to these Terms. Programme details (earning rates, rewards, expiry policies) are set by the Business Owner and may change at their discretion.

Transactions on your account may be tagged with the business location at which they took place. Your own device's location is never accessed; see our Privacy Policy for details.

If the business uses Square at its till and has connected it to Joyal, Points for purchases you are added to in Square are added to your account automatically from the amount paid. See our Privacy Policy for what this shares with the business's Square account.

If the business takes bookings online and has connected its booking system to Joyal, Points for bookings you make through the business's Joyal app are added to your account automatically once your appointment has taken place. Bookings paid with a pass, package or membership are not included; ask the business to add those. See our Privacy Policy for what this shares with Joyal.

6.2 Points Have No Cash Value

Loyalty Points are a record of loyalty activity with a specific business. Points have no monetary value, cannot be exchanged for cash, cannot be transferred between businesses, and are not your property.

6.3 Rewards

Rewards are offered at the sole discretion of the Business Owner. Joyal makes no guarantee that any specific Reward will remain available, or that a Business Owner will honour a Reward. Any dispute regarding fulfilment of a Reward is between you and the Business Owner.

6.4 Account Termination

If you delete your Joyal account, your Points balance will be permanently deleted. Anonymised transaction records may be retained by the Business Owner for reporting purposes in accordance with our Privacy Policy.

7. INTELLECTUAL PROPERTY

7.1 Platform.
All intellectual property rights in the Platform — including its design, code, features, and content created by Joyal — belong to Joyal. You may not copy, modify, distribute, sell, or create derivative works from the Platform without our written consent.

7.2 Your Content.
You retain ownership of any content you upload (such as business logos or profile photos). By uploading content to the Platform, you grant Joyal a non-exclusive, royalty-free licence to store, display, and use that content solely for the purpose of providing the Platform services.

8. DISCLAIMERS

8.1 The Platform is provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or uninterrupted availability.

8.2 Joyal does not guarantee that the Platform will be error-free, secure, or continuously available. We may take the Platform offline for maintenance, updates, or for reasons outside our control.

8.3 Joyal is not responsible for the actions, omissions, or loyalty programme decisions of any Business Owner.

8.4 Beta Disclaimer. You acknowledge that the Platform is currently offered as a "Beta" (testing) version. The Platform may contain bugs, errors, or service interruptions, and features may change without notice. Your participation in the Beta is voluntary and at your own risk. Joyal accepts no liability for loss of data, missed customer rewards, or operational disruptions resulting from the use of the Beta software.

9. LIMITATION OF LIABILITY

To the fullest extent permitted by applicable law:

9.1 Joyal shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, loss of data, or loss of goodwill, arising out of or related to your use of the Platform.

9.2 Our total liability to you for any claim arising out of or related to these Terms or the Platform shall not exceed the greater of: (a) the amount you paid to Joyal in the 12 months preceding the claim, or (b) €100.

9.3 Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by law.

10. INDEMNIFICATION

You agree to indemnify, defend, and hold harmless Joyal and its officers, employees, and agents from and against any claims, liabilities, damages, and expenses (including reasonable legal fees) arising out of or related to:

• Your use of the Platform
• Your violation of these Terms
• Your violation of any applicable law or third-party rights
• Any content or data you submit through the Platform

11. THIRD-PARTY SERVICES

The Platform integrates with third-party services including Stripe (payments), Supabase (infrastructure), Vercel (hosting), Resend (email), Sentry (error monitoring), PostHog (website analytics on our public marketing pages) and, where a Business Owner chooses to connect them, Square (the business's own point-of-sale and payments provider) and online booking systems such as Acuity Scheduling (the business's own booking provider).

12. CHANGES TO THESE TERMS

We may update these Terms from time to time. When we make material changes, we will update the "Last updated" date at the top of this document and may notify you via email or a notice on the Platform. Your continued use of the Platform after changes take effect constitutes your acceptance of the updated Terms.

13. GOVERNING LAW AND JURISDICTION

These Terms are governed by and construed in accordance with the laws of Ireland. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of Ireland.

14. SEVERABILITY

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

15. ENTIRE AGREEMENT

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Joyal regarding the Platform and supersede all prior agreements.

16. CONTACT

For any questions regarding these Terms:

Email: info@joyal.co

Website: https://joyal.co

Joyal

Ireland