Your regularsRoughly how many regular customers do you have?

550

Visits todayHow many times does a regular visit in a typical week?

114

Avg spend / visitWhat does a regular usually spend each visit?

€1€50

How much will loyalty lift your business?

Loyalty programmes typically increase how often customers visit and how much they spend per visit. Choose the uplift assumptions below to match how ambitious your goals are. These ranges are based on academic and industry research. [View sources]

More visits per regular

The standard benchmark. Highly achievable through basic, consistent app engagement.

Higher spend per visit

The sweet spot. Automated milestone rewards quietly encourage regulars to spend more per visit.

Additional monthly revenue from your app€371

That’s€4,452in brand-new revenue over a year — from regulars you already have.

100% new money. Every figure here is extra revenue your app creates — more visits and bigger baskets from your existing regulars, on top of what they already spend with you today.

Your25 regularsmake200 visitsa month currently. If launching your app brings them in15%more often (+30 new visits) and lifts their average spend by10%(€7 → €7.70) — that drives€371in brand-new revenue every single month.

Monthly visits from your regulars today(25 × 2/wk × 4)200 visits

Extra revenue from more visits(+30 visits × €7)€210

Extra revenue from bigger baskets(+10% per visit)€161

Additional monthly revenue€371

Additional revenue per year€4,452

Every figure here is additional revenue only — the extra visits and extra spend your app drives on top of normal trade, before the cost of any rewards you choose to give. It excludes the revenue your regulars already bring you today.

Methodology & sources

These uplift ranges are based on findings from academic research and industry reports on loyalty programmes, which show statistically significant increases in customer purchase frequency and spend for engaged members, and positive ROI for well-designed programmes.

Belli et al., 40 Years of Loyalty Programs: How Effective Are They? Generalizations from a Meta-Analysis— Journal of the Academy of Marketing Science, 2022.
Forrester, The ROI Of Loyalty Programs
Deloitte, Reshaping Customer Loyalty Programs
McKinsey, Winning in Loyalty
Open Loyalty, Loyalty Program Benchmark Report 2026
Antavo, Global Customer Loyalty Report 2026

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